Today, Pakistan’s new low-cost airline, Fly Jinnah, unveiled its visual brand design.
The brilliant red of Fly Jinnah’s visual brand identity, which includes its brand name abbreviation ‘FJ,’ depicts the airline’s young and modern energy, while the logo and brand identity, which includes its distinctive typeface and round-shaped symbol, reflects motion and continuity.
‘Ambition’ – providing true value to customers and connecting communities around the world; ‘Sincerity’ – honesty and willingness to achieve and grow while striving to improve; and ‘Inventiveness’ – developing innovative solutions while remaining focused, practical, and efficient are the company’s brand values.
Fly Jinnah’s aircraft livery is inspired by the logo and brand ethos, and it symbolises a modern airline that is striving, vibrant, and always on the go.
Fly Jinnah is Pakistan’s fourth commercial national airline and is majority-owned by Pakistani nationals who are also sponsors of the Lakson Group, one of Pakistan’s largest and most varied economic conglomerates.
The airline was founded to help the country’s economy expand by providing new employment and supporting key industries such as tourism and hospitality.
“The revelation of Fly Jinnah’s visual identity was chosen deliberately to represent the growth and advancement of aviation demands in Pakistan,” stated Iqbal Ali Lakhani, Chairman of Fly Jinnah. Fly Jinnah aspires to contribute to Pakistan’s infrastructure, tourism, business travel, and the development of new employment in addition to serving the aviation sector. Fly Jinnah will be a driving force behind the country’s economic development.”
“We are happy to have Air Arabia Group, the Middle East and North Africa’s first and largest low-cost airline (LCC), as our minority partners in this venture, and we are confident in the quality of services our clients will get,” he said.
“By sharing the experience and skills of one of the top and globally known low-cost airline operators, Air Arabia Group’s collaboration will assist us in realising this objective.” “A fundamental purpose of our relationship with the Air Arabia Group is to develop and upskill local human resources in the field of aviation,” Iqbal added.
Fly Jinnah is in the process of receiving its local air operator’s certificate (AOC), which would enable the airline the permission to conduct flights once it is finished. The airline will be located in Karachi at first, servicing a variety of internal flights throughout Pakistan before expanding its network abroad.
“The aviation industry is an economic engine and a critical sector for sustained growth,” Iqbal remarked of the industry. Aviation investment has tremendous social advantages since it offers our inhabitants with dependable access to air transportation, which enhances their quality of life.”
“We are thrilled to boost domestic service frequencies and provide more direct air services between Pakistani cities and the rest of the globe.” Fly Jinnah, a private Pakistani airline, was founded to achieve this goal while also realising the potential for strengthening Pakistan’s air transportation sector,” he said.
In Asia and the Pacific alone, air travel supports over 30 million jobs and generates USD 684 billion in GDP. Aviation is being emphasised as a driver for economic progress in Asia and the Subcontinent, since it supports domestic and international connections while also contributing significantly to local jobs.
Joint ventures in the aviation industry have shown to be effective across the world and are becoming more widespread. In a typical JV, a parent airline business has a minority stake while local investors possess the majority, combining local knowledge with world-class aviation competence.
Almost every country in the world has the same FDI policy in aviation, allowing up to 49 percent foreign ownership. By introducing foreign expertise, know-how, and training standards into the local market, JVs deliver enormous social benefits to human capital through knowledge transfer and the development of local talents.
In September 2021, Lakson Group and Air Arabia Group announced their intention to launch a joint venture airline in Pakistan. Fly Jinnah will adopt a low-cost business strategy and deliver a dependable operation and value-driven product to its consumer base.
In due course, more information on the debut date, fleet, and destination network will be released.