Given the significant downturn in global capital markets, Airlift is undertaking a strategic realignment to reduce the scope of operations and increase focus on key areas that drive sustainability and profitability.
According to an official press release from the delivery service provider, Airlift is withdrawing from certain markets, including Faisalabad, Gujranwala, Sialkot, Peshawar, Hyderabad, Johannesburg, Cape Town, and Pretoria, as part of efforts to reduce surface area.
“Additionally, the company is relocating 8-10 dark stores in our largest markets (Lahore, Karachi, and Islamabad), which account for nearly 90% of our revenue,” the statement said. The aforementioned efforts are part of Airlift’s strategy to focus on scale and profitability in markets with significant scale and high order density.”
Airlift is reducing headcount by 31% across all markets and limiting the number of categories available on the platform, according to a company statement. “The decision to part ways with talented teammates was extremely difficult for the company.” “Airlift is committed to providing financial and placement assistance to impacted teammates in order to help them find new roles,” it added.
The aforementioned changes are an important step toward Airlift’s long-term vision of empowering customers and leveraging technology to provide customer-centric solutions. Airlift hopes to achieve great depth in key areas and deliver stronger value to customers in our largest markets by narrowing the breadth of its operations, according to the statement.