The PTI government’s Ten Billion Tree Tsunami project, which began in 2014, has triggered a hidden olive revolution in Pakistan. According to Juan Vilar Strategic Consultants, Pakistan produces roughly 1,500 tons of olive oil and 830 tons of table olives each year, making it the 19th member of the International Olive Council.
It is also assisting farmers in addressing some of the repercussions of climate change, such as soil erosion and desertification, as well as providing new possibilities.
Pakistan imports the third most cooking oil in the world. Pakistan bought $2.1 billion worth of palm oil in 2020, trailing only India ($5.1 billion) and China ($4.1 billion).
Increased olive oil production will lessen the country’s reliance on imported palm oil. Substituting homegrown olive oil with imported palm oil may also benefit Pakistani customers’ health.
The International Olive Council (IOC) has 18 members, the majority of whom are Mediterranean countries from Europe and the Middle East. Pakistan has become the organization’s 19th member. Over 98 percent of world olive production is produced by IOC members.
Since its inception in 1959, the IOC has had its headquarters in Madrid, Spain’s capital. The organization establishes acceptable quality control testing methods and ensures consumer transparency, such as hygiene standards throughout the supply chain, appropriate packing materials and filling tolerances, product labelling standards, identification of any food additives or allowable contaminants, and environmental protection recommendations for the use and disposal of olive products.