The firm’s primary social network, Facebook, is proposing ways for users to keep up to five profiles, according to Meta Platforms Inc. This is a significant departure from the “true name” rule the company has upheld throughout its existence.
According to a statement from Meta, the product change will “enable consumers customise their experience depending on interests and relationships,” such as posting various types of content intended for family vs friends.
Each user must maintain a single Facebook account, with their primary profile continuing to use their true name, per company policy. After connecting into that account, users can view any other profiles they make.
According to Meta’s statement, all profiles will continue to be subject to its policies prohibiting impersonation and other forms of false identity representation.
A Meta representative claimed the business was testing the new strategy in a few nations but would not say which ones.