To begin his new role, the Argentine actor arrived at King Abdulaziz International Airport in Jeddah. “I am glad to welcome Lionel Messi to Saudi Arabia,” said Saudi Minister of Tourism Ahmed Al-Khateeb on social media, putting an end to speculation about why he was travelling to Saudi Arabia. We are excited to exhibit you the Red Sea’s riches, Jeddah’s season, and our historical history. This is not his first and will not be his last visit to the Kingdom.”
Football fans were both astonished and delighted by the news. Former Saudi national team striker Sami Al-Jaber described Messi’s appointment as a “once-in-a-lifetime opportunity.” The popularity of the 34-year-old could have a significant impact on the Kingdom’s new image as a regional tourist destination. Lionel Messi has turned into a tremendous opportunity for Saudi Arabia to show off its rich cultural and natural legacy to the rest of the world.