Following the successful Australian tour of Pakistan last month, the upcoming cricket season’s partners have showed their faith in the Pakistan Cricket Board (PCB), as evidenced by the recent public bidding procedure.
Ramiz Raja, the Chairman of the Pakistan Cricket Board, has declared that the board’s reserves had seen an unprecedented increase, with a 77 percent increase in partnership rights for bilateral home series for the 22-23 season.
“A 77 percent spike in partnership rights for bilateral Home Series for the 22-23 season is wonderful news for Pak Ckt [cricket],” Raja tweeted after Trans Group FZE won the highest offer for various partnership rights. Our reserves have never been higher.”
Last week, TransGroup FZE, a company with extensive experience in sports advertising, marketing, event management, and productions, placed the top offer for various partnership rights for the next international men’s and women’s home series.
In his tweet, the PCB chairman also stated that the cricket board intends to use some of the monies to upgrade fan infrastructure, including state-of-the-art seats in Karachi and Rawalpindi stadiums.
“A portion of those monies will be used to improve fan infrastructure.” “For the first time, state-of-the-art chairs will be installed in Khi [Karachi] and Pindi stadiums,” the former cricketer continued.