For the month of Ramazan, Pakistani Sufi and folk musician Mehak Ali is performing in New York Times Square as part of Spotify Equal Globally.
Mehak Ali, a musician, has been named as Spotify’s new ambassador for the ‘Equal Pakistan’ project. She was chosen in honour of Ramadan, the Muslim holy month. “Its Ramadan Destination for Pakistani listeners, created for every Ramadan moment,” according to the latest edition.
Mehak Ali was chosen as the new ambassador since she recently released a kalaam named ‘Saleh Ala Nabi Yena.’
“As the EQUAL Pakistan Ambassador, Mehak Ali will receive organic and on-platform promotion across Spotify’s editorial and social platforms,” according to a press release. This methodology has proven to be successful in driving significant platform growth in both the artists’ home nations and beyond. Mehak will also be featured on Spotify’s digital billboard in Times Square later this month, as the company continues to promote female producers in the area.”